CONFECTIONERY HARU
연과점 하루
Brand Identity and Print Collateral


Identity system for a confectionery shop based in Seoul, Korea.

Confectionery Haru makes traditional Korean flavored caramels, Yeon-gwa (‍연‍과 軟‍菓‍), which they coined the word for caramel. The braided silk strands form a continuous intertwining Maedup (‍매‍듭‍), a traditional Korean knot that evokes the spirit and culture of Korea.